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Best Email Marketing Practices

Email marketing involves the sending of commercial messages to a group of people in the form of an email. Email marketing is also a part of promoting your business. You can surely enhance your conversions by using the right email marketing technique.  

Email is the professional method for the promotion of your business. The top rated digital agency Perth will help you build an email database so that you can advertise straight to your customer’s inbox.

Below are some of the best email marketing practices:

  • In the case of a responsive design, email clicks increase by 130%!

    Just a responsive design can help you in increasing your clicks. Everything on the website must be responsive whether it is a newsletter, email, template or landing page. The success rate can also be increased by adding the social buttons.
  • Also, joining social media networks is not enough, you have to follow your customers too. Always go for the network that your customers prefer.

  • To reach the top of the search engines, the creation of blog and email content is essential to beat your competitors. You can promote your blog not only with the content but only through various tools and tactics.


  • Some subscribers prefer an email with lots of images while others prefer content-oriented email. All you have to do is check the click-through rate to verify which format do customers like.
  • You can also go for rip marketing which has proved to be really fruitful.

  • Continual improvement is required on design, landing pages, frequency. This is essential to gain higher performance in email marketing program.
  • You will hear a lot of things regarding email marketing but it’s your duty to make sure which strategy is suitable for your email marketing and which is not because it is not compulsory that if something has worked well for someone so it will work well for you too.

    Above are some of the best email marketing practices which have benefitted many of the businesses. Hope these practices will benefit you too. You can get more information here about the email marketing practices.