Search Engine Optimization (SEO) is a process of upgrading the quality of website through search engine results. The scope of search engine optimization can be overwhelming for anyone who is just entering into this new world. The unique content is still king in SEO. If we want our site to be in top 10 in Google search or any other search engine, serving original and informative articles is still the best bet.
How copied content can hurt your search engine ranking:
Website owners are employed like many other quick fixes, website owners hustling to get their rankings up, duplicate content are always backfiring. This is because search engines are becoming quicker witted. They can now differentiate the real deal from the cheaters. For example, Google can tell if a website is mischievously duplicating its pages in order to manipulate search engine rankings or hoodwink users.
Your site may get punished or penalized, if you copy content from another website or republish your own content in multiple pages. Its ranking will go down or at the very least, or worse, it may get prohibited. You can also prefer to hire SEO copywriter Sydney to know why content is king and other content related question for your blog.
Why unique content is king:
Unique content can making your site ‘advantageous’ to search engines aside, also market your website and get you plenty of traffic.
1. We can take advantage of free article directories that allow us to place a link into our site in order to exchange for a unique article which we contributed for. Such sites usually have high page rankings, so getting an inbound link which is receiving from page rankings never hurts. Plus, the users who come across to our contributed articles on this site may click on the link into our site that rewards us significant traffic.
2. Writing our own unique content makes our site conceivable – if we do it often enough and really put a lot of research and knowledge into what we are writing, (a) our position as an ‘expert’ in our particular field ourselves (b) we gain a loyal readership . The users search through pages and the pages they are looking for is reliable information – give trustable information to them and they will come back to you for more.
3. Webmasters of high-ranking websites love informative, unique and innovative content. They are more likely to link into our site and even promote it to others if they see that our articles are not appropriate and are very helpful to their readers.
4. Do you want to avoid litigations? Then never plagiarize. If we copy articles from other websites or duplicity is found without the original writer’s permission, we have to face very expensive copyright invasion lawsuits.
If we already have unique content, then protect it:
If our website is already filled with unique, knowledgeable, engaging, and useful content, then we have won half of the battle. The other half battle is all about making sure that other sites do not copy or cheat for what we worked so hard.